Kenzo Boutique In Paris

Legendary Kenzo enlarges its territories in Paris. One of the most famous fashion houses, Kenzo chose the luxurious Avenue George V to open a new boutique. On this avenue are situated many other high-fashion houses, like Givenchy, Armani Collezioni, Hermes, Jean Paul Gaultier. What a star collection!

The two-level corner store occupies over 5,400 square feet. As Kenzo’s senior vice president James Greenfield said to WWD.com, the boutique is designed to “create intimacy in a big space”.

And really, the new fashion house seems to be a bit in retro style, with a comfortable, familiar atmosphere, including retro coffee tables, rooms equipped with birds chirping and many lounge-style seats.

According to Greenfield, some 53 new or renovated Kenzo sale houses will be restyled in the new fashion house’s black and white design. He also noted that a new Kenzo fashion unit will be open in October in New Delhi, India.

Kenzo’s artistic director Marras, in collaboration with Milanese architects, created a new, cutting edge retail shop for Kenzo, which includes clothing racks looking like fish spines and stucco flowers blooming out of walls.

Now let’s see how the boutique on George V Avenue is organized. The house is divided into three salons: one for women, one for men and one for children.”They put women’s wear at the forefront, and an accent on luxurious accessories and runway looks”, reports WWD.com. Candy Box handbags are among women’s products exclusive to the unit.

If you have decided on the Kenzo brand for your children’s clothing, you can definitely pick them up at the new house. Children’s wear are demonstrated on mannequins seated in toy cars. How darling!

And finally men’s wear and accessories are showcased on the lower level including exclusive pieces for high-profile clientele.

Market sources estimate that Kenzo’s new boutique should bring about 10 million Euro in annual revenue. Not bad for just one boutique.

Let’s add for Kenzo fans, that very soon Kenzo will establish a new headquarters in a historic mansion on the Rue Vivienne, that dates to the 17th century. It will house showrooms, design studios, ateliers and much more.

It seems that Kenzo is on it’s way to greatly expanding its business. So it’s safe to say that we should be anticipating an increase in the styles and numbers of beautiful accessories, perfumes and clothing.

DESIGN PHILOSOPHY

Unsuspected alchemy between Orient and Occident. Profusion of colours and textures, unusual marriages punctuated by touches of humour.”

Vision/Mission Statement of kenzo

KENZO has always worked towards a multicultural world, a world of colors and beauty, with nature as a vibrant, inexhaustible source of inspiration. Classic, contemporary, or visionary, the women's and men's perfumes Kenzo created are based on values of life, energy, and a deep-rooted equilibrium.

Brief introduction of brand history

The House of KENZO was founded in Paris in 1970 by Takada Kenzo.In this year,He opened the first shop “Jungle Jap”and his collection was presented in New York and Tokyo in 1971. He surprised the fashion world with his originality and the apparent celebration of diverse cultures, nature and colors in his designs. Following his success in the 1970s, he launched a series of new collections for men, women and children and opened boutiques on whloe world. Since1988, Kenzo began to launch his women and men’s perfume line. In 1993 ,the KENZO brand joined the LVMH Moet Hennessy Louis Vuitton company. Kenzo Takada announced his retirement in 1999, leaving his assistants, Gilles Rosier, in charge of his fashion house. In 2001, a skincare line, KENZOKI,was also launched.Since 2003, the artistic directorship of KENZO Women’s Fashion has been in the hands of the ltalian Antonio Marras.

Kenzo Fall/Winter 2006-2007 Collection

"What I admire in Kenzo is its modernity, the incredible blend of coherence and heterogeneity. I love the personal way to mix seemingly different genres and styles, and the natural poetry that happens when they are assembled. Designing for Kenzo is a very strong emotion, a real challenge". Antonio Marras

The House of Kenzo opened in 1970. Graduate of Bunka Fashion College, prestigious Fashion School in Tokio, his creator and founder, Kenzo Takada quickly became one of the main precursors of the seventies. This young Japanese has surprised by the originality of his collections and has succeeded in creating a style whose name is famous the world over. As a contemporary designer, he enjoyed introducing more freedom into the movement thus yielding with the requirements of the travelling women. He livened up the Couture rules by charming with coloured, merry, spontaneous, poetic creations and by bringing a new freshness.
He made clothes for women, men, and kids and launched in 1988 his first perfume Kenzo de Kenzo which was an immediate success.
In 1993, the House joined the luxury group LVMH. Kenzo Takada then left in 1999 during a memorable party, paying him homage for his 30-year-old career.
Since 2003, the artistic directorship of Kenzo Women's Fashion has been in the hands of the Italian Antonio Marras.
Naturally akin to the Kenzo spirit, Antonio Marras has developed a rich, poetic world made of a diversity of influences and a fusion between fashion and other forms of art.
Inspired by craftsmanship, symbolic and cultural objects, Antonio Marras invents a contemporary language, creates clothes that tell stories, for women who love freedom and authenticy and are always questing for originality.

Roy Krejberg to Leave Kenzo Men's Division
By Timothy Hagy

PARIS, Dec 4, 2002/ FW/ --- Kenzo Homme has announced the resignation of Roy Krejberg, the Danish-born Artistic Director who has actively participated in the development of the brand since 1994.
Sighting personal reasons, Mr. Krejberg is leaving the venerable Parisian fashion house with the Fall Winter 2003-4 collection that is scheduled to be shown in January 2003.

Originally founded by Kenzo Takada, the company is now a part of the LVMH group. In a separate move, LVMH has filed suit against Morgan Stanley, accusing the New York bank of negatively reporting earnings results in favor of the Gucci Group, a long time rival, and client of the American firm.

Facing the challenges of a difficult period for the luxury goods sector, a new, thus far unnamed, Artistic Director is expected to take over Kenzo Homme with the Spring / Summer 2004 collection.

Mr. Krejberg, who has received positive acclaim for his work at Kenzo, has not specified his precise career plans.

The Kenzo women's line continues to be designed by Gilles Rosier.