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Analysis colour story 00-09

Image

Image of kenzo

- a mixture of East and West
-an abundance of flowers
-a festival of colors
These elements are always can find in Kenzo's collections,retail shop,advertisement and other products.

shop window display

Kenzo Boutique In Paris

Legendary Kenzo enlarges its territories in Paris. One of the most famous fashion houses, Kenzo chose the luxurious Avenue George V to open a new boutique. On this avenue are situated many other high-fashion houses, like Givenchy, Armani Collezioni, Hermes, Jean Paul Gaultier. What a star collection!

The two-level corner store occupies over 5,400 square feet. As Kenzo’s senior vice president James Greenfield said to WWD.com, the boutique is designed to “create intimacy in a big space”.

And really, the new fashion house seems to be a bit in retro style, with a comfortable, familiar atmosphere, including retro coffee tables, rooms equipped with birds chirping and many lounge-style seats.

According to Greenfield, some 53 new or renovated Kenzo sale houses will be restyled in the new fashion house’s black and white design. He also noted that a new Kenzo fashion unit will be open in October in New Delhi, India.

Kenzo’s artistic director Marras, in collaboration with Milanese architects, created a new, cutting edge retail shop for Kenzo, which includes clothing racks looking like fish spines and stucco flowers blooming out of walls.

Now let’s see how the boutique on George V Avenue is organized. The house is divided into three salons: one for women, one for men and one for children.”They put women’s wear at the forefront, and an accent on luxurious accessories and runway looks”, reports WWD.com. Candy Box handbags are among women’s products exclusive to the unit.

If you have decided on the Kenzo brand for your children’s clothing, you can definitely pick them up at the new house. Children’s wear are demonstrated on mannequins seated in toy cars. How darling!

And finally men’s wear and accessories are showcased on the lower level including exclusive pieces for high-profile clientele.

Market sources estimate that Kenzo’s new boutique should bring about 10 million Euro in annual revenue. Not bad for just one boutique.

Let’s add for Kenzo fans, that very soon Kenzo will establish a new headquarters in a historic mansion on the Rue Vivienne, that dates to the 17th century. It will house showrooms, design studios, ateliers and much more.

It seems that Kenzo is on it’s way to greatly expanding its business. So it’s safe to say that we should be anticipating an increase in the styles and numbers of beautiful accessories, perfumes and clothing.

DESIGN PHILOSOPHY

Unsuspected alchemy between Orient and Occident. Profusion of colours and textures, unusual marriages punctuated by touches of humour.”

Vision/Mission Statement of kenzo

KENZO has always worked towards a multicultural world, a world of colors and beauty, with nature as a vibrant, inexhaustible source of inspiration. Classic, contemporary, or visionary, the women's and men's perfumes Kenzo created are based on values of life, energy, and a deep-rooted equilibrium.

Brief introduction of brand history

The House of KENZO was founded in Paris in 1970 by Takada Kenzo.In this year,He opened the first shop “Jungle Jap”and his collection was presented in New York and Tokyo in 1971. He surprised the fashion world with his originality and the apparent celebration of diverse cultures, nature and colors in his designs. Following his success in the 1970s, he launched a series of new collections for men, women and children and opened boutiques on whloe world. Since1988, Kenzo began to launch his women and men’s perfume line. In 1993 ,the KENZO brand joined the LVMH Moet Hennessy Louis Vuitton company. Kenzo Takada announced his retirement in 1999, leaving his assistants, Gilles Rosier, in charge of his fashion house. In 2001, a skincare line, KENZOKI,was also launched.Since 2003, the artistic directorship of KENZO Women’s Fashion has been in the hands of the ltalian Antonio Marras.

Kenzo Fall/Winter 2006-2007 Collection

"What I admire in Kenzo is its modernity, the incredible blend of coherence and heterogeneity. I love the personal way to mix seemingly different genres and styles, and the natural poetry that happens when they are assembled. Designing for Kenzo is a very strong emotion, a real challenge". Antonio Marras

The House of Kenzo opened in 1970. Graduate of Bunka Fashion College, prestigious Fashion School in Tokio, his creator and founder, Kenzo Takada quickly became one of the main precursors of the seventies. This young Japanese has surprised by the originality of his collections and has succeeded in creating a style whose name is famous the world over. As a contemporary designer, he enjoyed introducing more freedom into the movement thus yielding with the requirements of the travelling women. He livened up the Couture rules by charming with coloured, merry, spontaneous, poetic creations and by bringing a new freshness.
He made clothes for women, men, and kids and launched in 1988 his first perfume Kenzo de Kenzo which was an immediate success.
In 1993, the House joined the luxury group LVMH. Kenzo Takada then left in 1999 during a memorable party, paying him homage for his 30-year-old career.
Since 2003, the artistic directorship of Kenzo Women's Fashion has been in the hands of the Italian Antonio Marras.
Naturally akin to the Kenzo spirit, Antonio Marras has developed a rich, poetic world made of a diversity of influences and a fusion between fashion and other forms of art.
Inspired by craftsmanship, symbolic and cultural objects, Antonio Marras invents a contemporary language, creates clothes that tell stories, for women who love freedom and authenticy and are always questing for originality.

Roy Krejberg to Leave Kenzo Men's Division
By Timothy Hagy

PARIS, Dec 4, 2002/ FW/ --- Kenzo Homme has announced the resignation of Roy Krejberg, the Danish-born Artistic Director who has actively participated in the development of the brand since 1994.
Sighting personal reasons, Mr. Krejberg is leaving the venerable Parisian fashion house with the Fall Winter 2003-4 collection that is scheduled to be shown in January 2003.

Originally founded by Kenzo Takada, the company is now a part of the LVMH group. In a separate move, LVMH has filed suit against Morgan Stanley, accusing the New York bank of negatively reporting earnings results in favor of the Gucci Group, a long time rival, and client of the American firm.

Facing the challenges of a difficult period for the luxury goods sector, a new, thus far unnamed, Artistic Director is expected to take over Kenzo Homme with the Spring / Summer 2004 collection.

Mr. Krejberg, who has received positive acclaim for his work at Kenzo, has not specified his precise career plans.

The Kenzo women's line continues to be designed by Gilles Rosier.

Kenzo to Come out of Retirement in Joint Venture with LVMH
By Godfrey Deeny
PARIS, May 14, 2002/ --- Get ready for a return to action for Kenzo Takada.
The veteran Japanese designer is making a comeback, according to an announcement from LVMH, the French conglomerate that now owns Kenzo's fashion house. Reports specify that LVMH has struck a deal with Yum?(which means "dream"), Kenzo's lifestyle line, which will go into effect on May 15.
"Kenzo Takada indicated last autumn that he would like to come out of retirement and LVMH was obviously delighted at the prospect of his return," LVMH said in its statement.
"Kenzo Takada will be devoting all of his creative energies to developing new projects in association with the LVMH Fashion Group - geared around quality, ethics or innovation - be they in the world of fashion, interior design and architecture or trend-setting."
The designer recently publicized that he would hold a press conference in Paris on May 15 to announce "something important." Today's release would appear to indicate that he was speaking of the Yum?venture.
Despite selling out to LVMH, Takada retained rights to his name. However, after leaving the scene happily three years ago, the 63-year old designer has grown anxious to launch a new creative project.
LVMH made its announcement late afternoon Friday in Paris, when most Parisians were a long way from the city enjoying an extended weekend break that began with Wednesday's national holiday.
Kenzo retired from his position as creative director of Kenzo in October 1999, three decades after launching his own house.

An Interview with Kenzo Takada

A Second Career
By: Godfrey Deeny
May 16, 2002/ FWD/ -- F. Scott Fitzgerald may have decried the possibility of a second career in American public life, but there is apparently no such term limit in France.
Take Kenzo Takada, for example, who just had an extremely jolly lunch Wednesday in Paris to celebrate the debut of what looks like a promising new business.
"It's a new departure, and one I always expected to make someday," said Takada, standing beside a Japanese pond brimming with exotic fish on the roof of his delightful Asian-influenced home nestled in the center of an old Bastille building, of his new "maison."
Called Yume (that's Japanese for dream), the line will include a series of men's and women's apparel and accessories, as well as bed linens for La Redoute, Europe's biggest mail order group. Yume also marks the end of the designer's three-year retirement.
"You wouldn't believe the stuff that the French press wrote about me when I decided to take a break. They said I had gone into permanent retirement in Japan. Huh! The truth is I never left Paris, and always intended to come back," Kenzo confided.
"I still have this great desire to create things," he continued, dressed in a lean navy pinstripe suit, tanned, and looking easily a decade younger than his 63 years.
"I've enjoyed traveling, reflecting about things and letting my spirit soar these last few years and now I'm ready to attack this project."
For La Redoute, which prints 11 million catalogues per season and boasts 1.5 billion Euros in annual sales, Kenzo dreamed up bed linen with Japanese floral motifs, slick new ergonomic sneakers and aged silver metal, all of which capture Takada's trademark blend of the naive and practical.
And, aside from a multi-colored floral scarf, none of the creations looked overly "Kenzo."
The Kenzo-ness of the project is indeed an issue for this new venture, which has created quite a stir in Paris: luxury group LVMH, helmed by Bernard Arnault, owns the house Kenzo founded in 1970; La Redoute is controlled by PPR, the main business arm of French billionaire and Arnault rival Francois Pinault.
In the end, ill feeling seems to have been avoided by Kenzo selling a stake in Yume to LVMH, though its exact size remains something of a mystery.
"It's a minority minority stake," insisted Pierre Levy, the experienced luxury goods executive that Kenzo has chosen as his managing director.
"Clearly, our goal is not to cause LVMH a lot of irritation by repeating ideas from the past. That wouldn't make any sense," said Levy, cautioning that the designer will especially concentrate on goods for the home.
The splendid lunch Takada hosted Wednesday featured some of his first creations -- elegant sake decanters in faux bamboo.
The meal, prepared by his personal chef Toyo, would have made Lucullus envious: tomatoes stuffed with turbot and caviar, eggplant with marinated beef and mullet with baby asparagus, all served in a dining room decorated with Jean Michel Basquiat paintings, Directoire candelabras and a Gotha of statues representing gods from a score of cultures.
Takada is known for grandly generous gestures, like covering the Pont Neuf in flowers. But while such dramatic presentations are well within his ken, and with La Redoute in the habit of producing mini-collections each season with established and media-catching designers like Yves Saint Laurent, Sonia Rykiel and Stella McCartney, Kenzo said he has no immediate plans for a catwalk show.
"No, right now that sounds kind of complicated and heavy," he laughed.

Kenzo: Japanese Sensibilities Mixed With European Elegance

By: Boyd Davis
Born in Hemeji Japan in 1939, Kenzo Takada used just his first name when he launched his own label.
Mixing Japanese sensibilities and balance with European elegance, He studied at the Bunka College of Fashion. He worked in Japan after graduationa and moved to Paris in 1965.
Kenzo's designs are distinctive. One of trademark designs in incorporating the elements of the kimono, the Japanese traditional dress in modern clothes.
Kenzo is a a great colorist and a fine tailor, mixing multi-cultural aspects and converging them into one.
Kenzo menswear was designed by Roy Krejberg after Kenzo's retirement until December 2003 when the designer left the house. His last collection was shown during the Fall 2003 Paris Menswear season held last January 2003.
Gilles Rosier designed the womenswear line after Kenzo retired. He left the house in 2003.
After Rosier, Antonio Marras was hired as Creative Director for womenswear and he debuted in Paris during the Fall 2004 season.

Kenzo, by Antonio Marras

By Suzy Menkes
Published: January 26, 2009

PARIS: The Italian roots of Antonio Marras will be recognized when the designer meets President Barack Obama in Sardinia at the G8 summit this summer.
But Marras had a different country in mind when he took Russian constructivism as a theme for his first menswear show for Kenzo.
This well-judged debut focused on outerwear, where the graphic lines and check grids gave a brutal edge to more romantic embedded decoration. Top-to-toe color in wine and chartreuse added piquancy to the communist gray, black and white.

Website about antonio marras

http://www.antoniomarras.it/

“What Marras has brought to the label, which has languished since Kenzo's retirement following his 30-year retrospective in October 1999, is a Mediterranean passion allied to an insistence on rigorous control and a determination that nothing, however technically baffling it may seem at first, is impossible.”—Hilary Alexander The Telegraph

“What I admire in Kenzo is its modernity, the incredible blend of coherence and heterogeneity. I love the personal way to mix seemingly different genres and styles, and the natural poetry that happens when they are assembled.”—Antonio Marras Kenzo Biography

“In discussions about the lack of design talent in Milan, Marras is often forgotten. But he is not only an imaginative metteur en scène; he also invented a world of his own that he has taken to Kenzo.”—Suzy Menkes International Herald Tribune

“What Marras has brought to the label, which has languished since Kenzo's retirement following his 30-year retrospective in October 1999, is a Mediterranean passion allied to an insistence on rigorous control and a determination that nothing, however technically baffling it may seem at first, is impossible.”—Hilary Alexander The Telegraph

Label Overview
Kenzo launched in 1970 as the brainchild of Japanese-born Kenzo Takada. The look epitomizes "West meets East," merging fun prints with an ethnic vibe, flowers (the house’s signature), and textures to blend Kenzo's natural Japanese influences with Parisian culture. In 1983, Kenzo launched menswear, and five years later, the first Kenzo fragrance was introduced, starting a highly successful series of fragrances and skin care. Louis Vuitton Moët Hennessy bought the label in 1993, and the next year the house covered the Parisian Pont Neuf Bridge in 10,000 flowers. At the age of 60, Takada announced his retirement in 1999. Now, the designer at the helm is Sardinia-based Antonio Marras, who joined the brand in September 2003 and continues the original vision of creating clothes for the woman or man who's not afraid of color and prints, but still wants to look pulled together.

Kenzo

PARIS, March 5, 2005
By Nicole PhelpsWhat do you get when you enlist a Sardinia-based multitasker to design a Japanese label owned by a French conglomerate? A multi-culti 72-look extravaganza, complete with a patchwork of rich tapestries for a backdrop and an extra-wide runway lined with lush greenery. For his third outing for LVMH-owned Kenzo, Antonio Marras (who presents his own collection in Milan and is also the creative director of Trend les Copains) sent out a grand tour's worth of embroideries, florals, lamés, tartans, velvets, and crochets.It was a rich panoply, held together rather loosely with grand volumes, acid-bright colors, and thin hippie-esque headbands stretched across the models' foreheads. Perhaps too rich—some excellent pieces, like tweedy riding jackets, needlepoint-embellished djellaba tunics (paired sillily with plaid pants), and tulip-sleeve turtleneck sweaters, among others, got lost in the fray. But there was no missing Marisa Berenson, who closed the show wearing a floor-length floral dress and a fur-trimmed cape with flats in true nouveau boho fashion.

Kenzo

PARIS, October 8, 2005
By Nicole PhelpsWith cardboard waves, clouds, and seagulls as a backdrop and a boardwalk/runway elevated above acres of sand, Antonio Marras' spring Kenzo collection set off prettily from Brittany and docked in Provence. It wasn't all plain sailing, though, because along the way, there was an implausible stopover at Euro Disney, not to mention a quick tour of the children's nursery.Marras began then with a saucy nautical theme: Navy-and-white-striped clingy knits and tailored sailor suits came with matching berets. To finish, he sent out floor-length silhouettes: floral gowns with pink gingham accents, a crocheted suit, and a lacy pinafore dress that, topped with a straw hat, called to mind Little Bo Peep. Somewhere in the middle, a couple of polka-dot chiffon looks were accessorized with Minnie Mouse ears.After their exits, the models made their way onto a cardboard ship waiting in the wings. When the last one swaggered aboard, wearing a man's tuxedo that made one think of the ill-fated couple in Marguerite Duras' novel The Lover, the foghorn bleated, and the boat came into view. Then, while confetti blew sideways from a wind machine, the girls disembarked for a final lap around the boardwalk. It made for good theater, though Marras might do well to remember that modern women are less interested in costumes than well-designed clothes. He had plenty of the latter, but a little less eccentricity would have gone a long way.

Kenzo

PARIS, March 4, 2006
By Nicole PhelpsTaking Puccini Turandot as inspiration, Kenzo Antonio Marras sent out a fanciful collection of fall clothes that taken one by one had an insouciant charm. But shown at great length and often layered, as they were, the effect became treacly. In that famous opera, the protagonist is a Chinese princess who thinks nothing of ordering the death of a suitor who can't solve her riddles; Marras could have used some of that ruthlessness when it came to editing his show.Pinafore dresses in embroidered silk, mohair knits of roses and peonies, wrap coats and frogging details seemed in keeping with the theme. Even a camouflage vest backed in hot pink could be said to reflect the wild side of Marras?muse. There was less explanation, though, for a double-layer pleated tartan skirt, or a plaid coat-dress.For the finale, a giant lantern at the back of the runway lit up and slid open to reveal the models arrayed on steps behind a blooming cherry tree. As they took one last lap, thousands of tiny petals exploded from overhead confetti machines—thank you, LVMH. Here at least, Marras stayed true to his operatic inspiration.

Kenzo
PARIS, March 11, 2009
By Tim BlanksAntonio Marras' response to fashion's fiscal woes was an escape into the romance of Mother Russia—with winsomely detailed show notes rolled up inside little matryoshka dolls that waited on everyone's seat. A passing nod to Doctor Zhivago cued the designer's focus on love in a time of revolution: For every folkloric flounce there was a Bolshevik reference, too. It made for a collection of distinct contrasts: the pouf-sleeved, tiered dress in a gilded floral print that opened the show, say, versus a jacket and skirt of transfigured military fatigues. An army jacket over a floor-sweeping skirt brought to mind Diane Keaton in Reds, but Marras was rarely that literal. One apparatchik ensemble was banded in fur; peasant patchwork was quilted into a high-necked coat-dress; another coat might have been suitable for the front line if it hadn't been sequined in gold.There was a lot of inspiration in Marras' source materials—all those "lonely dachas," as he put it, filled with embroideries, tapestries, and carpets. He ramped up the florals in a series of draped dresses, but the show's doses of floor-length action made it hard to escape the lingering sense that the air in those lonely dachas might be a bit stuffy. A cable-knit dress studded with holly berries (that's holly, not Halle) scarcely blew out the cobwebs.

The Marras Touch
08 December 2008, 11:37AM
PREVIOUSLY artistic director of the ready-to-wear and accessories ranges at Kenzo, Antonio Marras has now been appointed as the label's creative director, overseeing the brand in its entirety. "As creative director of the house, Antonio Marras will be working towards ensuring global identity and style are coherent at all levels of the Kenzo label," says general managing director of the house James Greenfield. Marras' appointment coincides with the opening of a new flagship store in Paris on George V Avenue as well as a move to new headquarters at the Hotel Vivienne. Over the last three years, over 100 of Kenzo's stores worldwide have been refurbished. Autumn/winter 2009-10 menswear will be the first collection from Marras and will be shown during Paris Fashion week in January

Visit the Kenzo shop in IFC

I have visited kenzo shop in IFC on 12 Mar 2009.The shop is small but the decoration and the display are quite good.The main colour of the shop is beige and the light is very soft.It give me a very comfortable and relax feeling.There are four dummies wearing men's wear and women's wear in the store window.The fashion are simple with nature colour and flora pattern,seem to show people a free and nature life style.When I enter the shop,I found that my eyes are full of flowers.Because most of the clothes have flora pattern,even other productes,like scarf, perfumes, bags, and shoes.It is so wonferful,the environment make me feel so close to the nature.But men's wear is quite different from women'swear.The colour of them are mainly plain,like black,white and grey,but also have some brilliant colour,such as green,yellow,ect.In short,I think the image of this retail shop is more or less the same with the concept of Kenzo.I think I can understand more about this brand after this time's visiting.

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